12-Step Sales Page Layout
[Headline]
[Subheadline - removes an objection or fear]
[Hero Image or Visual Preview]
[Problem Image]
Step 1: Identify the Problem

[Describe a specific, emotionally felt problem your reader is facing. Make them feel seen.]

[Pain Image]
Step 2: Amplify the Pain

[Show how this problem affects their day-to-day life. Build pressure and urgency to solve it.]

[Discovery Image]
Step 3: Your Discovery

[Tell a story of how you found the solution. Make it relatable and human.]

[Credibility Image]
Step 4: Your Credibility

[Briefly share why you're qualified to help. Use lived experience or past success—not ego.]

Step 5: The Offer
[Image of Product, Cover, or Preview]

[Name your product and clearly explain what it helps the reader do or become.]

Step 6: The Value Stack
[Item 1 with explanation of why it matters]
[Item 2 with explanation of why it matters]
[Item 3 with explanation of why it matters]
Step 7: Proof
[Photo]

“[Short, specific testimonial]”
– [Name]

[Photo]

“[Short, specific testimonial]”
– [Name]

Step 8: Call to Action

[Tell them exactly what to do and why now is the time to do it.]

[Get Instant Access]
Step 9: Risk Reversal

[Offer a money-back guarantee, low-risk trial, or satisfaction promise.]

Step 10: PS (Reminder)

[Repeat the core benefit and why it matters. Be casual and conversational.]

Step 11: Final Invitation

[Speak to the hesitant reader and remind them they’re ready.]

[Let’s Do This]
Step 12: Urgency or Close

[Add urgency, limited access, or emotional closing statement to help the reader take action.]