Just because you think that a topic is valuable to you, doesn't make it valuable to your who. This is why confirming your idea for the lead magnet is a valuable topic to your prospects will help to insure that what you are doing is value driven.

TAKE ACTION:

1. Watch the video.

2. Create a simple google search with your Lead Magnet Topic Idea.

3. Look to see how many results include that topic... you don't need 1 billion results for it to be effective.

- sometimes having only 4 - 10 million results is fine too if it is a highly targeted group of people.

4. Scroll through the results to get ideas and then narrow down your search by taking those new ideas you see and seeing where it takes you with search results.

5. Check out other platforms to such as forums, quora and facebook groups - remember you're looking for key repetitive words that your who is using.

6. What words are they using in these groups?  Using their words will help to create a connection with them that they can understand because you are using their words when you speak to them.

*** Remember, the more specific your words are, the more likely it is that your audience will hear your message and convert.

NOTE: *** This video is about product. Funnel Secrets Pro is a product; it's a product that's a service.  We recorded it from this angle because this is a training video and we want you to not just be taught what to do for this offer, but we want you to understand how to see it from a different vantage point.  This video teaches you how to think so that you can take this new found skill with you no matter what business you have.