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How To Write Email Copy

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1. Watch the video.

2. Write your first welcome email. - your subject line will be will cause them to open the email. If you would like ideas, opt-in to other funnels and see what subject headlines are coming to you in your email and which ones grab your attention the most. Then mirror that.

Additionally, if you just want some crazy headline ideas, go to the national enquirer to get some great ideas on headlines and adjust them for your brand.

3. Put a CTA (call to action) in the email asking them to get on a clarity (learn more) call. This CTA will be based upon whatever is the greatest pain point of your who. Keep it to a min of no more than 5 - 6 words.

Again, look at other emails and see what other people are using for ideas as to how to integrate that into your email.

Ask yourself questions. What was working about what I saw? What wasn't working about what I saw? What can I do to make it better?

4. Check your funnel to insure (from the landing page all the way through to the email in your inbox) to confirm it is all working.

5. All emails should look like they are from your best friend. This means that there aren't pictures, logos, or super formal looking... all of this is being tracked and you are earning a sender score based upon whether you look like a business soliciting or just the average person using email.

So if you want more of your emails to hit their inbox… Fewer pictures and a more casual approach are definitely helpful when creating emails.


Let's spy on the competition.

Go ahead and opt into a few funnels.. and look at the emails they send you.

and additionally, look at the emails that you are already being sent.

look at their formatting and start by asking yourself questions...

Is it easy to read?
What makes you want to read it?
What makes you want to ignore it?
What makes you want to opt-out of it?
These will be clues as to how you can leverage your competition for better results for you.

What subject lines catch your attention?
What subject lines are just OK?

Ask questions

When writing emails, it's no different than what you learned about in your challenge. Keep your emails 80% about them and provide value.

and NEVER EVER send an email that doesn't have a cta.. and a purpose.